For up to date working portfolio please visit: https://www.linkedin.com/in/adriannaprosser/
Marketing Monster/Producer – with Eldritch Theatre 2016 – present
My roles for this unique award winning theatre company which combines horror, puppets and magic include:
• Publicist: create and distribute media and press releases, manage press and media invites via MailChimp
• Producer: develop programs and partnerships for broader audience base, create and distribute marketing material such as posters and flyers online and across the GTA; work with graphic designer on marketing materials, shoot photography stills of show for print and marketing, on site Box Office duties as needed.
‣Increased audience by 360% and increased box office revenue by 197% in year one,
• Digital Marketing Specialist: revitalized online brand with digital strategy, initiated Facebook Page and
Instagram to build their online community, revitalizing subscriber list and private Facebook Group by creating e-newsletter with updates and contests, as well subscriber exclusive content.
‣ Increased audience in 1st year: saw E-mail subscribers rise +32%, by 2nd year rise +59%, maintaining a 42% open rate
• Twitter followers rise +57%
• Marketing Director: manage marketing budget, coordinate marketing collateral, report to Artistic Director with analytics and audience profile reports.
Read the case study for Space Opera Zero Audience Aquisition: https://www.linkedin.com/pulse/audience-acquisition-case-study-space-opera-zero-theatre-prosser/
Marketing Director – “The Commandment” – summer 2016
Marketing Director: PR, media lists, outreach and community manager online.
Social Media Manager: social sharables, content creation/curation of social presence, film editing.
Digital Storyteller & Social Media Specialist 2015 – Present
Educating clients on how to better tell their story online, and facilitating the development and delivery of new strategies to support company vision and mandate and provide actionable social media objectives. Creation and curation of content for brands to tell their unique story and build an audience.
Cakes Cove (Bakery)
Compute Ontario OARCC (via Ripple Creative)
War Flowers (Bilingual Exhibition)
No Campfire Required (AR/VR Company)
Magna Carta Film (Film Festival)
Etobicoke Historical Society
The Commandment (Theatre)
Melody Johnson (Actor)
Rainy Fresh Photography
Humber River Shakespeare Company (Theatre)
Dauntless City Theatre/Urban Bard (Theatre)
*Facilitated a successful company rebrand from Urban Bard to Dauntless City Theatre
Marketing Director/Producer/Host – “Cranium Cookie” webshow – 2014 – 2017
On Camera Host: location scouting, community outreach, branded personality, scripting, editing
Community Manager: Creator, manager and monitor of online channels. Social Media Manager: mapping a Digital Framework for company branding. Creation of Pitch Package and Press Release. Public outreach to secure venues, experts and site use for potential episode content
Social Media + Community Manager – “Romeo & Juliet” with Humber River Shakespeare Company – Summer 2014
Digital Engagement: Instagram, Twitter, Facebook content and curator. Designer and Content Creator of online campaigns; photographer/videographer and editing thereof. Responsible for Press Release, content images, contest marketing and creation, and online feedback/maintenance with the public. Use of Rafflecopter, Photoshop, Hootsuite, and iMovie.
Producer, Creator, & Social Media Manager – “Everything But the Cat…” with Stories Like Crazy – 2013 to present
Tour management; grant applications, budgeting, and correspondence with charity organizations as well as local district school boards. Web design with WIX template, content creator for online use. Promotional management of all social media. Marketing Designer and Content Creator of online campaigns; photographer and editing thereof, for social media platforms including Facebook and Twitter campaigns. Assistant Director and editor of all film components for promotional use.
Producer & Social Media Manager – “Drunk Macbeth” with Urban Bard Productions & The Smashing Trio- 2013/2014
Promotional management of all social media. Marketing Designer and Content Creator of online campaigns; lead photographer and editing thereof, for social media platforms including Facebook and Twitter campaigns. Director and editor of all film components for promotional use.
Co-Producer and Creator – “War for Dessert” with City of Toronto – 2012/2013
Tour Marketing and media manager: photography and editing on poster, postcard, and multi-media components within the show. Promotional manager: hiring and training volunteers to provide atmospheric promotional characters. Acquiring props and costumes. Designing and creating puppets to be used in the show. Directing film components and editing in iMovie, Garage Band, and Final Cut Pro X.
Social Media Manager. – Gibson House & Zion Schoolhouse Museum – 2011- 2017
Creating content for Twitter and Facebook that engages the public and informs patrons of upcoming events. Lead photographer for events and content posts. Campaign Manager for publicity on social media platforms. Creator of “Harry the Haggis”, “Culinary Combatants”, “Lil Red” and “I Can Haz Cakes” for Gibson House Museum. Creator of “The Lost Girls” for Zion Schoolhouse Museum. Film and audio director and editor for online media.
Arts Administration – Classical Theatre Project – January 2010 – April 2010
Support to the production team at CTP; office related tasks, marketing programs to schools and the creation of new audiences.
Puppet Trainer – The Concerned Kids – 2008 & 2009 & 2010
Creation of a puppet training program that corresponds to the mandate of The Concerned Kids vision. Responsible for training volunteers to manipulate Bunraku puppets from the Kids on the Block programs, advise on how to learn a script, and troubleshoot / field questions from children ages 6-12.
Program and Production Development – Gibson House Museum – 2007 – 2017
For the camps “Runaways”, “Letters from the Past”, and “Their Stories” acted as main research and development of a new camp program. Script writing, activity planner, props chief, wardrobe chief; any support material for the camp to perform at highest quality. Lead Counselor for programming.
Stage Manager – Tempest Theatre – Nov 2006 – Limited Run
Head running crew duties, calling lights and cues, properties management, act as liaison between booth and cast.
Drama Teacher – Children’s Art Theatre School- March 2006 – Jan 2007
Creating, organizing, and teaching the fundamentals of dramatic arts in application to Shakespeare to children ages 6-15. Also act as stage manager, choreographer of fights and movement, assistant director, and stage crew member the night of children’s year-end performance.
Drama Teacher – Arts Express – Sept 2005 – Dec 2006
Creating, organizing, and teaching a grade 1-6 friendly curriculum that works towards a creative environment for children who do not receive a drama class in their own school system. Lunch hour and after school programs.
Front of House Manager – Brampton Theatres – Sept 2004 – Jan 2006 Supervisor of concessions and ushering staff; key holder and responsible for the float. Liaison between audience and entertainment. FOH announcement made live over PA, questions and comments handled, and trouble seat holder. Works alongside the Box Office and Technical staff to create a harmonious theatre experience for the audience members.
Acting Coach – McMaster Orientation Drama – Aug 2004
Creating and organizing a 3 hour workshop intensive for teens. One-on-one direction; voice & body as the main focus. Intensive built for pre-production as teens were inexperienced actors who showed great interest in the performing arts. Confidence booster as a second goal.
Program Coordinator – Hamilton Urban Theatre Association – June 2004 – August 2004 Creating and instilling a Shakespeare curriculum for students of the ages nine to twelve years of age. 8:30 am to 5:00 pm the children were supervised and taught acting techniques through games, workshops and activities created and directed by myself. Handling petty-cash, interviewing volunteers, organizing duties for my assistant and volunteers, answering phones, publicist duties to market the program to the public, organizing a budget, booking guest speakers, canvassing for sponsors, taking the children on day trips, directing and stage managing the children’s show: A Midsummer Night’s Dream as well as re-writing the script with my assistant.
Volunteer FDC Secretary – FDC – 2008
Volunteer Puppeteer – The Concerned Kids – 2007 – 2011
Volunteer Character – Children’s Aid Foundation – 1992-1997